Archive for the ‘Blogging Books From Amazon’ Category
Blogging for Business: Everything You Need to Know and Why You Should Care (Paperback)
Synopsis
Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket? In “Blogging for Business”, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.In “Blogging for Business”, the authors reveal why businesses should embrace blogging. It shows: how to tap into the power of blogs; how blogs are different from e-zines, Web sites, and message boards; why businesses need to monitor blogs that discuss their products and services; and, how to use an internal corporate blog as an effective knowledge sharing tool. It explains future iterations of blogging, such as podcasts and vlogs. Legal considerations Worldwide corporations from EDS and (more…)
Blogging for Fame and Fortune (Paperback)
Up and running in a few hours with only a few dollars to start From the best in the business, you learn how to create an eye-catching blog that reaps huge financial rewards—all within hours and with little to no financial investment! Following the advice of famous and successful bloggers, aspiring discover how to create a sticky blog, cost-effectively promote it, drive continuous traffic to it, build profitable advertiser relationships, and more.
About the Author
Jason R. Rich is the bestselling author of more than 37 books that cover a wide range of topics, including computers, e-Commerce, personal finance, career-related topics, travel and entertainment. He also contributes regularly to major daily newspapers as well as national magazines and popular websites.
WordPress for Dummies (Paperback)
Bloggers love WordPress! If you?re ready to start using this free blogging software, WordPress For Dummies, 2nd Edition is just what you and your blog need to make a splash. Professional blog designer Lisa Sabin–Wilson shows you how to use all the latest upgrades to WordPress and helps you decide whether to use the Wordpress.com hosted service or self–host your blog with WordPress.org. Whether you?re just venturing into the blogosphere or you want to shift an existing blog to WordPress, WordPress For Dummies, 2nd Edition will help. Explore theme development and learn where to find free WordPress themes Extend WordPress through plug–ins, CSS, custom fields, and more Find out about archiving, interacting with readers through comments, tracking back, and handling spam Get the scoop on domain registration, Web hosting providers, basic tools like FTP, and more Create a unique blog theme and presentation by using template tags with CSS Sign up for WordPress. (more…)
Blogging Heroes: Interviews with 30 of the World’s Top Bloggers (Hardcover)
Review
I found “Blogging Heroes” to be a really inspirational book that introduces the reader to many of the pioneers of blogging. As someone who is not a hard-core technical person, it was refreshing to learn the variety of blogs and get a glimpse into their world from the inside. You will probably recognize several of the blogs and enjoy finding out their origins and what motivates the people that breath life into them. Some of the blogs profiled started as magazines first; others were born online. Some are run professionally by trained journalists; others are run as hobbies during spare time. All of the profiles, though, were interesting. I often found myself at the end of each chapter thinking, “That is so cool. What that person did!” As you read the book, you’ll easily notice patterns in the advice, motivations and other factors that were keys to these bloggers’ success. By the end of the book, you’ll have a very concise list of what to do if you want to get sta (more…)
Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them (Paperback)
Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphere–and making money, influencing elections, getting hired, growing market share, and having fun–to the tune of 8,000 new bloggers a day. Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you’ve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you’re just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere’s A-list. (more…)
Publish and Prosper: Blogging for Your Business (Paperback)
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management a (more…)
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right (Paperback)
At first, the business community saw blogging as an ideal marketing tool for free agents and entrepreneurs who needed a cheap way to get their message out. That was then. Now, the big guys are waking up to the amazing power of a great blog to enhance their company’s communication both internally and externally. However, as with most elements of business, the key word is great. As online consultant Debbie Weil makes clear in this timely and accessible book, a corporate blog that is boring or confusing is worse than none at all. Using an informal, jargon-free style, The Corporate Blogging Book explains how to create a blog for your business that’s engaging, smart, and, most important, likely to grow an audience. All aspects of corporate blogging are explored here, and all of your important questions answered, such as: How much time will it take? What are the legal risks? Who in my company should blog? What are the best corporate blogs out there? If you want your company to (more…)
Blogging VTC
Author: Tim Warner Number of Lessons: 99 Training Duration: 4 hours Blogging! Although in 1999 there were fewer than 100 weblogs known to be in existence, nowadays one is hard-pressed to miss a blog anywhere on the Internet. In this VTC tutorial, master instructor, Tim Warner, presents a comprehensive introduction to the world of blogging. From the history of blogging, to an overview of relevant terminology, to an in-depth consideration of three major blog-creation services, Warner leaves no stone unturned and focuses his instruction on learners of all ability levels. By the conclusion of these lessons the learner will be fully equipped to enter the blogosphere and join the enlightened league of webloggers! Lessons covered on this Video Training CD Include: How Blogging Works; Course Introduction ; About the Course Files ; What is a Blog? ; Touring Some Weblogs ; ; How Blogger Works; What is Blogger? ; A Brief History of Blogger.com ; (more…)
The “Huffington Post” Complete Guide to Blogging: The Editors of the “Huffington Post” (Paperback)
Review
.,.”capture(s) all of the excitement of the blogosphere, enabling the would-be blogger to take a confident step online….A must read for blog newbies.”– Andrea Sachs, “Time Magazine”
The editors of The Huffington Post – the most linked-to blog on the web – offer an A-Z guide to all things blog-related!
Blogging (Digital Media and Society) (Paperback)
Review
“A key text for an emerging field.”Times Higher Education“Blogging is a landmark in social cyberspace studies –– and much more than that. It?s about the way today?s popular culture is actually part of large–scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a reknowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political, historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism, sociology together into a brilliant explanatory framework.”Howard Rheingold, author of Smart Mobs“Jill Walker?s Blogging is set to be a key text in its field. Unlike too many other books about blogging, this is no simplistic ?Blogs 101?, but ins (more…)









