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Archive for the ‘Google Ranking’ Category

Getting high rankings for competitive keywords on Google Search Results is one of the main objectives of most online business when they start doing Search Engine Optimization on their websites. This is for the fact that Google is the most used search engine by internet users when they search for information, want to avail online services or buy online products. Basically, if a site appears on top rankings in Google SERP, this will make it more visible and accessible to its targeted visitors or customers. However, if its keywords have dropped their rankings, this will lessen its organic traffic from search results which may also lead to decreasing its online sales. So if your website is experiencing any keywords dropped and wondering to know why this happened, listed below are some of its top reasons:1. Google might penalize or ban your websiteOne of the main reasons of keywords dropping is that the site might be penalized or banned by Google. To find out this, you need to search your website on Google by just typing your actual domain name in the search box. If it displays your website on the results, then it’s not banned.To know whether your site has been penalized or not, you need to evaluate its on-page optimization. Google doesn’t like sites that implement keyword stuffing, cloaking, doorway page and other form of black hat techniques so better clean up your site and request for reconsideration.2. Google has changed its AlgorithmWhen Google is updating its algorithm, sites may experience some drastic changes on their keyword rankings. It might be increased or dropped. To verify this, you have to check some Webmaster forums and see if other webmasters are also experiencing some keywords dropped. If yes, the best thing to do is do nothing and just wait until Google is finished on its updating. Changing quickly on the site might be the worst thing you can do if you are unsure of what exactly the issue is.3. Site’s Competitors are Doing Better on Link BuildingIf your website is experiencing some keywords dropped, then your online direct competitors might doing better on building more quality links. Google places more weight on fresh links as well as on those relevant links. So to make your site be more competitive and get better ranking over its competitors , it’s necessary to continuously build for more quality backlinks.4. Recent Change on Site’s On-Page FactorsIf a website has recently made some changes on its on-page factors specifically with its title tags, content or internal-linking structure, this may also affect its keyword rankings in Google SERP. Like for example, you have changed the title tags of your site’s page with different keywords, the rankings of those keywords for that particular page might be dropped and will only bring back or increase its rankings after the page is indexed again by Google.

How many sites link to your site? In other words, state the link popularity health of your site. Have you ever been asked this question? And, did not know what to say?
Go to Google. Type in link:www.cnn.com in the search box. The number that Google throws up, namely, 115,000 (on the blue-colored bar present on top of the page) at the time of writing this article, is the total number of sites that are currently linking to www.cnn.com, and which have been indexed by Google. In other words, this number can be greater than 115,000, or more than 115,000 sites may have currently linked to www.cnn.com, but it won’t show up with the (link: www.cnn.com), because those sites are not in the Google’s Database.
Methodology for building link popularity through Reciprocal Link Exchange Programs
1.Create a html page, preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from the index page of your site, else webmasters won’t be interested in participating in the reciprocal link exchange program.
2.Target both “industry-related” and “non-industry-related” websites as your link exchange partners. For example, if you are providing SEO services, then try getting links from “industry-related websites (i.e. websites dealing with SEO, maybe your business rivals). This is important, because if 10 of your rival (here SEO) sites give link to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else the other 10 sites won’t have linked! Also, try procuring general links as well.
3.Always exchange links with websites which have high PageRank (PR) (at least 4, the more the better!) (both Index Page as well as Resources/Links Page of the Link Partner’s site should have PRs of >=4)
4.Have a link code ready for participating in link exchange program. Here is a sample link code for a SEO company.Search Engine Optimization, Ranking, Placement Services – Offers Search Engine Optimization, Ranking, Placement Services to get top ranks in various Search Engines.
Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google spiders, i.e. Googlebot finding the potential keywords is limited only to the “alt tag” of the banner. Also, Google pays importance to the text of the incoming link/anchor text (i.e. the incoming link text must contain high potential, relevant keywords),
so develop a link text with title (“search engine optimization ranking placement services”) which will help you in Google Ranking.
5.Refrain from java script link code because Google spiders find it difficult to index.
6.There are various ways of approaching and procuring potential link partners. Firstly, how to get industry related websites to link to yours? Suppose, “search engine optimization”, “search engine promotion” and “search engine ranking” are 3 of your core keywords. Go to Google. Type in each of the three keywords, and find the top 10 sites for each keyword. Now, you have 10 * 3 = 30 websites. Visit the links page (if applicable, since some sites refrain from participating in link exchange programs) of each of the 30 sites, and note down all the sites that are linking to these sites. For example, if each of these 30 sites have 10 sites linking to it, you have 10 * 30 = 300 potential websites to exchange links with. (Please note that our experience shows that conversion rate of successful link exchange is 1 in 4-5, i.e. if you approach 4-5 websites, 1 site will ultimately provide you with reciprocal link, so in order to get high incoming links, you must research extensively and find more potential link partners. Also, as mentioned above, always try to exchange links with websites having PR >=4).
7.If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to.
8.Manually submit the page to Google where your link partner has placed the link of your site.
For example, if your link partner’s website is www.abc.com and he has placed your website in his resources page, namely, www.abc.com/resources.html, then go to http://www.google.com/addurl.html and submit www.abc.com/resources.html. It is very essential for getting good ranks in Google that you submit the page where your site has been placed by your link partners.

There are many areas to Search Engine Optimizations, but if you want to rank well on Google then the most important aspect of any SEO campaign is Links and the process of Link building.This is a lengthy and often frustrating process and it involves many different steps in order to be successful. The key thing to remember is to be patient; it can take over 4 weeks for you to see the benefit of any link building campaign. It can also take longer for people who you have requested links for to get back to you or even add your link, so do think that you will do some link building and be T10 on Google in a few weeks.Reciprocal LinksThe first and most debatable way to gain links is by getting what are called reciprocal links. This process involves you placing a link to website A and then those placing a link back to you. Now the debate focuses on how effective this form of links is and weather Google will penalize you for participating in this.The answer to this is that they are both good and bad, confused? Well basically its kind of like beer, if you drink in moderation its good for you but if you go crazy and indulge too much then its not.Relevant LinksRelevant links are important to any link building campaign, these help define your site and Google places a higher value on these than non relevant links. So what is a relevant link, well it’s a link that is on the same topic as your website. So if you have a website that sells hotels, then having travel related or accommodation related links are better.DirectoriesThere are different types of directories on the internet and the two main ones are Free and Paid. These can be great for not only building one way links but also getting good quality links to your website. The two best known directories’ are Yahoo and DMOZ; these have the highest credibility with Google and will give you a quality link back. They do both have their drawbacks though as the DMOZ is free but it can take a long time to get listed and if you have an affiliate website then you have practically no chance of a listing. Yahoo will list your website within a few days but they will charge you a massive $299 for the privilege and that’s not even a guarantee that you will be listed in the directory.The best thing to do is look at other cheaper quality directories, there are plenty out there my top five are1. Bubl2. Greenstalk3. Botw4. Iwebtool5. AvivaThere are some pretty good lists of directories on the net and for both free and paid ones, try seocompany.ca list of various directorys. Also you cpuld do a Google search for “free directory’s” or “paid directory’s”.Blogs and ForumsBlogs and forums can be a great for getting links also and also relevant links at that, just type into a search engine “blog” or “forum” and a keyword related to your website and you should find a good selection of relevant blogs and forums.You can then contribute information to a forum and usually add an anchor tested link to your website as a signature. These can give you high pr backlinks depending on the quality of the forum.Blogs usually allow you to comment or contribute to them and this again allows you to get a link back to your website. Also starting your own blog can allow youFinding Relevant LinksThe most basic and most time consuming way to find links is by searching the internet for sites which you can add your site too. There are a few ways to do this, one is to type into a search engine the words “add url” or “add website” and a keyword related to your website. So if you have a books website then type “add url book” as a search.Another well used method is to find websites that link to your competitors; you can use programs such as IBP or SEO Elite which both cost money. Alternatively you can type where you replace your competitor with a website which is in Google top 10 for one of your keywords.This method can be effective for finding which directories your competitors are using and also you can sometimes find sites which they are paying to list on. The chances are if your competitors are paying for advertising on a site then it is probably worth getting your website listed there too.Write ArticlesA great way of not just getting one way links but also good contextual links as you can write an article on a topic related to your website and add a link within the content where relevant. This method also allows you to add a link back to your website in the author section which will be kept with the article. The article can then be submitted to various websites which distribute them for you. Basically they give people permission to use you article on their website providing they retain your author information, thus you can gain dozens of links from a single article. Since the sites often are on the same topic as the article meaning that you can often give relevant links back to you site.

Introduction – The link phenomenon
One of the important factors in ranking well on search engines such as Google is ensuring that you have a number of links pointing from other websites to your website. Website links can be a confusing thing, there are many terms used to describe them including one way links, reciprocal links, backlinks, inbound links but to explain what I’m talking about here – lets say you own ACME Shoe Sales, and you are on another website say www.great-aussie-footwear.com and you see a link that says “Visit ACME Shoe Sales” and you click on it – and it takes you to the ACME Shoe Sales, then this helps the ranking of ACME Footwear.
This type of link is called an “inbound link” to ACME, or confusingly, is sometimes referred to as a Backlink for the ACME website. These backlinks or inbound links tell Google that someone else thinks that your website is worth linking to. If lots of people think your website is important enough to create a link to, then this tells the search engines that your website must be important.
So how do you get these links to your website?
Well, there are many ways to do this including posting messages to forums with links to your website, listing your business in online directory websites, getting business partners to link to you, paying people for links (a risky practice these days), and “Reciprocal Links” where you agree to link to someone if they link to you. Many people still exchange links with others hoping that they will rocket to the top of the search results because “their cousin who’s an IT guy told them that was how to get ranked on Google”.
Reciprocal links – will they help?
The answer is yes and no. A few years ago, reciprocal linking alone would get you ranked well on the search engines. The problem was that everyone figured this out and so many professional SEO companies abused the practice and setup massive reciprocal linking programmes – have you ever got one of those spammy emails from people asking you to link to them if they link to you? The practice is still alive and well.Give the disproportionate number of links that various websites ended up obtaining by the practice, the search engine companies caught on that most of this was an artificial practice, and they started to discount the value of links pointing to websites where that website linked back to the linking partner.
So they wont help?
The answer is yes, and no. There are two benefits you get from a link from someone else’s website that points to your website.
* a) Referral benefit
* b) Ranking benefit
Referral Benefit
By this we’re talking about the fact that if someone is on the other website, and they come across your link and they click on it – well they arrive at your website. If the place they found your link was on a site that is somehow related to your business (if you sell shoes, they may have been on an othopaedics website, or an price comparison website showing differnt footwear available for purchase in your country) then they may well be interested in shoes and so this could be a valuable website visitor. If they found your link on an online gambling website and clicked on it by mistake – well clearly there is limited benefit you receive from their visit.So typically speaking, referral benefit is strong when the link comes from a related website that is not competetive in your field (if you sell pillows, think bedding websites, if you sell tyres, think car websites etc)
Ranking Benefit
Ranking benefit is what we discussed earlier where the search engines will recognise this link as a vote of your websites importance and give you weighting / ranking for this.
So back to Reciprocal Links – will they help?
The answer is yes and no….but this time, we’ll try to answer the question I promise! If a website owner approaches you who has a website that is related to your industry but not competetive to your business, and you think that people on their website may be the right sort of target audience who you’d like to have come to your website, then by all means exchange links with them. Forget about the search engine ranking issues – if this business attracts people who are the sort of people who would buy or deal with your organisation (ie same area, same interests, same product category) then having a link from their site to yours has enough inherent value to exchange links. Same applies to whether a link should go on your website. Are your visitors going to find it interesting? Will it add value to their experience of your website? If so – go for it.
If a website from an overseas website approaches you but you don’t sell to overseas customers, or if a website from an unrelated industry approaches you, then don’t exchange links in the hope they will deliver strong rankings. On the issue of ranking, there is still much debate in the SEO industry about whether any rank is achieved from exchanging links. My personal view based on our SEO experience is that a small number of link exchanges with high quality “authorititive” websites in your industry will help to some extent. Be careful though, as linking out to a range of useless link partners who have sites filled with thousands of spammy links could actually hurt your rankings. If the person asking you to exchange links fits this category don’t do it.

Once you have created a snazzy looking website, it is time to host it on the World Wide Web and you are ready to receive website traffic. But the important aspect to be pondered upon before selecting a web host is Search Engine Optimization or SEO. Most web owners usually overlook this aspect and are more focused upon hosting features, tools and pricing structures. That said, the latter too plays an important role in selecting a web host.So the question that comes to mind is that “does choosing a web host make a difference in rankings on the search engines?’ Many people tend to believe that a unique IP address is required for a website to rank higher on the search engines. But it is important to take into account the fact that most websites are hosted on shared IPs. On a single computer many servers run side by side and serve different domains from single IPs.The seemingly “cheap” web hosting companies may also be hosting spammers, scam sites or other banned sites like gambling or porn. Now this could considerably affect your website search engine rankings.If there is virtual shared IP hosting on the server, and Google penalizes the server and IP due to spamming, then chances are that your website could also be banned or otherwise penalized. In another instance, if your website is housed on a server that is hosting adult content, then Google can ban both websites. Therefore, your website visibility is at risk.However, this is not always the case as your website need not be banned because of a blacklisted server. Secondly, please note that Google does not ban sites by virtue of their sharing an IP address with a misbehaving site. As Craig Silverstein of Google quotes in a recent interview “Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP does virtual hosting correctly, you’ll never see a difference between the two cases. We do see a small percentage of ISPs every month that misconfigure their virtual hosting, which might account for this persistent misperception.”The web owner therefore needs to ensure that their website is receiving maximum uptime (up to 99.9% to 100%). Also ensure that your web host carries a clean track record.Domain selection is another factor that can affect the rankings of your websites on search engines. So for a United Kingdom website, a .uk domain name is suitable and for a top level or global domain, a .com domain is viable. So a UK based cosmetic company would naturally rank higher on the search engines.URL restructuring is another important aspect as search engines face problems while indexing dynamic URLs. If the URL parameters are acceptable with Google, then your website should easily be indexed with them.So remember that Google may penalize certain web hosting companies due to content issues and this could negatively affect the performance of your website. Also, prefer individual IP addresses in order to obviate probable index removal. So choose your web host wisely and thereby safeguard your SEO plans.

First, here’s the rundown of some of the terminology I’m going to use in this article –

Inbound Links – Links coming into your site

Outbound Links – Links leaving your site

Cross Links – Links that you have “traded” with another site (i.e., they’ve got a link from their site to your and you’ve got a link from your site to theirs)

PR (Page Ranking) – Google’s measure of how “important” your site is

SEO Is Not Dead

Ok, now let’s talk about what you really want to hear – how to get those coveted 1-10 ranks for your keywords. Remember this – SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target “key phrases,” meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless you’ve got a bottomless wallet.

Check Out Your Competition

Take this example, for instance, if you sell computers, you should not try to optimize your site for the keyword “computer” or “computers.” First, think about all of the businesses that do ANYTHING with computers. Yeah, that’s a lot. They’ll all show up if you search for “computer.” Now try to think of who would show up at the top of that list. I’ll make it easy, it’s Apple, Dell, Computer World, Computer Associates, IEEE, Computer History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. I’m going to go out on a limb here and say that I 99.9

1. The Quick solution

First the bad news, unfortunately there are no quick fixes in creating higher rankings in Google. You have to have a lot of patience in the search engine optimisation game. It will take months for your tiresome efforts to come to fruition.  That’s why it’s important to get things right from the start and plan out your strategy.2. Keyword Research

Keywords are the most important part of search engine optimisation. You must do your keyword research before starting your website if you can, as this will form the basis of all your search engine optimisation.

There is no point going for broad keywords for example “ website design” as there is too much competition for those keywords and you will find vey difficult if not impossible to reach the top spot in Google. You are much better using long tail niche keywords. They will have a smaller search volume, but it will be easier to obtain top position. People are more likely to find what they are looking for with long tail keywords, for example if someone needs a website they may type into Google “ web design” and visit a few websites. They may then discover they also need hosting and a domain name. They will then do another search for “website design hosting and domain name services” for example, and this may be your niche keyword or key phrase. How do you find keywords that people are searching for? Well a good free tool can be found at SeoBook.com or if you want something more professional you can use wordtracker an excellent service for finding niche keywords. You should try and get at least 10 keyword phrases.

Once you have found your keywords do a search with them on Google. First of all look at how many results there are. If it’s in its millions them maybe your keywords are not that good and would be too competitive. If you can find keywords with results at about 50,000 then you could be onto a winner.

You should also check out your competition. Click on the top result for your keyword in the SERPS (search engine results pages) and check out their pagerank. This will give you a rough idea of what you need to achieve to get top placement. Also you should check to see how many links they have pointing to their website as this will also give you a rough idea of how many links you will need to get to the top position. To do this in the search box type link: then the domain.com and you will get a list of websites that link to that domain but it’s a good idea to do this in the Yahoo search engine as they give a more extensive list of back links.  Google will only show you a percentage of their links, usually of pagerank 3 or higher.

Remember these are only rough estimates as every website is different and less, more relevant links will achieve better results.3. Optimising Meta title tag

Google sees the title tag as the most important and relevant part of the webpage it retrieves. This is one of the few things you have any control over in Google’s search results. The title tag is the underlined header for your result in the SERPS, it also appears at top of your browser window. Keep this descriptive and readable, but at the same time include your newly found niche keywords. Google will also highlight the keywords in your title that where included in the search query.4.  Optimising Meta description tag

The description tag is the description of the webpage, which resides under the title tag in the results. Again use your keywords in here, maybe some of the lesser ones you discovered. This is the only other part of the results you have any control over. Google will also highlight the keywords in here that match the search query. Again remember to keep it descriptive and readable.5. Domain names

If you can, try and include your main keywords in your domain name, as Google will highlight them when they match the search query. This can give your ranking a little boost as this will show that your website is relevant to the search query.6. The open directory project (DMOZ)

You should always submit your website to DMOZ as it can take an age to get listed in here and Google uses these results in its organic results sometimes.  I recently wrote an article discussing this topic and some people commented on this and said that they haven’t submitted to DMOZ and their7. The importance of Content

Content is very important. If you have ever changing fresh unique content on your website relating to your topic Google will love you for it and other websites will link to you.  In return this will increase your rankings, but you should really be doing this anyway. A website with no changing content is a dead website. Your content should contain your keywords, but don’t spam your content with your keywords. Use them at the start and end of your webpage and sprinkle them in-between. Also use them in your header text and even bold a few as this shows Google that these words bear more importance.8. Pagerank the green menace

Why are people so obsessed with that little green bar on the Google tool bar? Well I’m here to tell you that you can stop obsessing about it right now.

The thing about the pagerank bar is it can be at least 3 months out of date as Google only updates it in roughly a 3-month cycle. Only Google knows your true pagerank, which changes all the time. Google regularly spiders your website and scans for new content and links to show the most relevant content in its results. Therefore pagerank is pretty inaccurate.

The only advantage of that green bar that I can see is for exchanging links. You can get a rough idea what a websites ranking is and you can decide whether or not to exchange links.

The other thing people get confused about is that it’s called pagerank not siterank. What I have determined is that your website will get assigned a pagerank figure and then it will be distributed through your indexed pages, for example if your website gets a figure of 5 then your home page may get a pagerank of 3 and your other pages get a 2 or maybe a 1 and so on. If these other pages also have links to them this will increase their own individual pagerank.9. Linking

Reciprocal links are easier to come by but in the early stages when you don’t have a good pagerank will be more difficult. Once your pagerank increases you can be more selective of the pagerank you exchange with.

One-way links are better than 2 way links but one-way links can be harder to obtain. Why should someone put your link on their website, what’s in it for them? You can do this by writing articles like this one, and submitting it to article websites, social media websites or on your own blog, but remember to include an author’s bio including some links to your website.

Don’t forget about the guys starting out when your green bar starts to increase. If they have a website with good quality content then you should consider linking with them. Remember we all need to start somewhere and page rank of 1 is tomorrow’s pagerank 5. Try and keep your link to relevant websites as Google likes this and you will receive quality traffic from these websites for years to come.

Also I have found a great little tool to check if your potential link partners are linking to bad neighbourhoods, which Google may penalise you for linking to. The address is:http://www.bad-neighborhood.com/text-link-tool.htm

rankings are fine. This may be true but one thing you should remember is that lots of directory websites use DMOZ results, which in turn will get you more one-way links.10. Blogging

Blogs are loved by Google as they have lots of text and are constantly getting updated, so start your own blog on your website. Include articles, stories and any thing that’s related to your website. If you give people something of interest they will come back for more and link to you.

That’s all for now, take care and good luck!

And remember you only get out of something what you put in to it.

With the advent of internet, businesses have found tremendous opportunities to advertise and grow by increasing their visibility, reach, and availability. However, in this era of ever increasing competition, it is important to learn how to beat others on this front. Google, the most popular search engine, produces approximately 7 billion searches per month according to various studies. For a successful business, good internet advertising is extremely essential as it is the most feasible source of information for all. To get noticed by customers, it is important to capitalize on free advertising on Google and other search engines.

When searchers are looking for companies, suppliers or service providers on the internet, they rely on keywords or phrases that relate to their required search on Google or other search engines. To achieve first page prominence usually requires pay-per-click advertising and a long and expensive process of outbidding others vying for position. Pay-per-click advertising has become a very competitive game with each business out bidding the other which can result in an extremely expensive advertising budget.   

Pay-per-click ads appear on top and right side of the search pages on Google and most other sites like Yahoo, MSN and Ask, and the free or generic ads appear in the middle of the page.  Since there are only ten generic ads on each page of Google searches, it’s nearly impossible for an average business to develop enough relevance to achieve a first page impression.

Recently a small business owner in Arizona developed a very simple strategy to achieve the impossible; to promote their business by achieving first search page impressions for keywords and search phrases  in the generic listings and in some cases two, three or four listings on each search page. The same strategy can be used as advertising tool for any business to dominate Google searches. It is a mystery how this discovery delivers overnight results frequently with multiple impressions on the first search page when searching keywords relating to their business.

The business owner Michael Eberhardt operates a website, GetFreeDocs.com, where users can prepare their own legal documents for free. Without paying anything Michael is able to put his business in front of thousands who search “free llc”. That is very amazing; imagine how many customers you can reach with traditional costly adverting or PPC. If you compare both, you will know that new generation of business promotion is clearly visible with top search engine ranking, and this advertising blast is free.

Eberhardt is now sharing his discovery through what he calls internet blitz advertising training sessions turning small businesses into search engine kings by enabling them to promote their businesses to first page dominance within 48 hours. 

Improve Search Engine Ranking – Do You Think You Can Do It All By Yourself? Improve Search Engine Ranking to Increase Website Visits

In order to improve search engine rankings of your website you will need to pay close attention to both in-page and off-page points. In this brief post, we will go over frequently disregarded points when seeking top search engine placement. Commonly, an optimization procedure consists of these steps: the optimizer brainstorms keywords that he would want to utilize for the site and does some research to find your competition’s keywords. Then, those keywords are fused to form brief expressions (one- to five-word phrases) and investigated to find how many searches have been done recently for for each one of those expressions. So, let’s concentrate on the first phases of this strategy and how you may begin an affordable seo to improve search engine ranking.After finding a tendency for some words or a peculiar combination that has little rivalry you may append such a combination to your web page, be it in URLs , meta tags, headers, the titles or content. Once optimized, you are ready to submit the page to search engines and directories. Obviously, only about ten sites will reach the first page of most engines. If you can improve search engine ranking to such an extent that a link to your site eventually appears in the beginning page of Google, Yahoo, MSN or Ask for a special combination of words, you will consequently increase the number of visits. Virtually all users do discover through those search engines the info they were looking for. Start by selecting a keyword around which you would like to improve search engine ranking for a page. Keywords are terms you´d expect people will explore when searching for info about the category of products, services or topics related to your business organization. Now, check synonyms and associated words. Introduce those words into a search engine query box and observe who your competitors are; do not confuse your Internet contenders with the street competitors. Your Internet competitors are the web sites that the engine is ranking high and they are your central trigger to improve search engine ranking. There are, probably, some usable keywords, and there will be many keywords you better waste not your time with. For instance, if the keyword you are testing yields more than 1000 web sites you don’t waste time. It will be excessively hard to improve search engine ranking for such a term. Visit the sites of your competition and check if you can find other interesting synonyms. Afterwards, combine your strongest options to form short expressions of around 2 to 4 words. Once again, research those combinations until you find some reasonable odds to improve search engine ranking. Combinations which returned around 200 to 700 sites will be comfortable to work with. It is now that the off-page optimization stage commences. This stage phase is the most lengthy contribution of web marketing and also the most high-priority to improve search engine ranking; it involves hyperlink-making and authority building up. But we better leave this topic for another article about how to improve search engine ranking

www.Mr-Seo.com/ImproveSearchEngineRanking.html

Let me first say that Google Adwords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don’t know how Google evaluates your campaign, it could cost you a fortune.

Let’s first examine how Google is different from other search vehicles. Most search engines base the placement of your ad on how much you pay per click, i.e., the one who pays the most for a specific keyword will be positioned in the #1 spot.

Not so with Google. In an attempt to deliver more relevant content to its readers, Google uses several parameters to determine the order in which it serves up its ads. Not knowing or ignoring these parameters can cost you big! And unless your enterprise has very deep pockets, it can even mean the difference between success and failure.

When doing a pay per click campaign on Google, your ad position will be based on keyword selection, ad relevance to keywords, bid price, average click rate, how long visitors stay on your site, and even the match of your landing page to your ad and keyword. Essentially, you could be paying the most per click and be listed in the 5 position! Or vise versa, you could be paying less than the top 5 bidders and be in the #1 spot!

When setting up your Google Adwords (pay per click) campaign, all these elements will affect your position in the ranking, so make sure that:

• Your keywords are not too broad

• Your ad relates to your keywords (keyword grouping is important)

• Your bid price is at least competitive

• Your click rate is good (above 1-3% is great, below 0.5% is a killer)

• Keywords you choose match the content on your landing page

• You use text instead of Flash. This is very important…using Flash landing pages without text will affect your ad position in a negative way (Google perceives pages with no information the same as pages with non relevant information).

The more you adhere to these parameters, the lower your cost per click and the better your conversions will be. I appreciate Google’s well thought out ranking policies. When searching online for info, I hate nothing more than clicking on an ad that sends me to a page that has little or nothing to do with what I am researching. If I don’t see relevant information within a few seconds, I’m gone, and irritated about the waste of time!

Look for our next article, where we’ll cover “The biggest mistake when doing Google Adwords”. Sign up for our “Marketing Insight” ezine and be the first to view it.

The article is brought to you by Peter Grundner at P&T Enterprises

For more information please visit www.how2succeedonline.net and www.myedconline.com